Search Engine Optimization

Search Engine Optimization, or SEO, has become a popular buzzword within the online world.

What is SEO?

SEO is the skill, or tool, that people use to promote their website and improve its rankings amongst Search Engines in order to increase traffic to the site. This is typically done with the use of keywords related to your website’s offering. A ratio is normally worked out with regards to keywords vs. content so that you can avoid being too repetitive and your content can be reader-friendly.

There Are Different Aspects to SEO

Search Engine Optimization is not just about Search Engine ranking, though. It also involves the actual words you use on your pages, the way in which other websites link to yours and also ensuring that your website is structured in a way that Search Engines will understand it and find it.

Why Would You Need SEO?

Most web traffic is directed via search engines like Bing and Google. This is great as Search Engines really send over specific traffic to your site, that is, people who have specifically searched for you or your offering. Those specific visitors are good for providing additional publicity, exposure and revenue where possible. It is therefore important to invest time in your SEO to ensure optimal promotion for your site.

Do You Have to Have SEO?

Search Engines continuously strive towards improved technology so as to return the best possible search results to users but there is a limit to their operating abilities. Without SEO, your site may potentially be lost amongst the many but with the right SEO execution; your site could enjoy a lot of welcome attention.

SEO further aids in boosting rankings so that your content may be located where searchers can find it easily. SEO definitely gives you a competitive advantage with customers and visitors alike.


Yes, you can certainly optimize your site yourself. Just a small amount of SEO-savvy can make an impact for your site. There are many sites that offer free Search Engine Optimization information and training and just a little practice will have you on your way to a well optimized site.

If your site is somewhat complex you may decide to outsource the work. There are a variety of specialty firms and freelance contractors that offer such services in varying degrees from complex, deep optimization to general SEO approaches depending on your content and requirements.

So SEO = Advantage?

Definitely! Whether your site is offering a product (such as an ecommerce site); information (such as educational sites and forums) or imparting news; you’ll want to rank highly amongst the Search Engines and ensure that traffic is directed to your website first.

Ensuring that the Search Engines find your site easily and place you within the first 5 to 10 search results will go a long way in directing potential customers, followers and interested people to your pages.

Social media is a great platform for promoting your site, but Search Engine Optimization will help you to spread your reach that much wider.